Confusing sentence constructions
Unnecessary repetitions
A boring introduction
Descriptions to be carried out

The important introduction information manifests itself in place and date and should ideally be mentioned first. Even after a bombastic, inviting headline, it is important to pick up the reader and transport them through the content. A successful introduction is half the battle here. The first sentence after the headline in particular should slide into the content in a relaxed and engaging manner. The introduction can consist of one or two sentences and should summarize the most important things.

1. Write the place and date in the press release
2. Encourage the reader with a successful introduction to the text
3. The opening sentence should be at least as captivating as the heading
4. The content should be as long as necessary, but as short and compact as possible
5. Arouse interest
6. Avoid grammatical errors
7. Identify target group
8. If necessary, incorporate additional links and sources

Basically, when creating a press release, you should ask yourself: Is the information really worth reporting and will be a hit in news and social media? It is not always worthwhile to make a publication about every process, but one should not leave the public in the dark either. The addressee is also important when it comes to the subject. Is the press release intended for a journalist or primarily for a consumer who might find out about new products online? Topics that journalists primarily report on include innovations in production processes, but also changes in internal structures such as a change in management. While consumers, on the other hand, like to be specifically informed about new products.

An interesting topic alone does not bring readers, especially with pr distribution that are published on the Internet, an attractive introduction is the most important point for a press release. The title should be meaningful, but only reveal enough that the reader is encouraged to read the first paragraph. Titles that are too long do not encourage you to read on, as does a subject that is too vague. The first paragraph should be no longer than about 200 characters and should briefly outline the content of the press release. The title and paragraph are crucial for a good press release, because they are used to “fish” the reader and introduce them to the topic. Only in the main part is the topic discussed in detail and the reader given further information. If the reader is not already convinced with the first lines.

Start your press release clearly: indicate that it is a press release. Therefore write “Press release” at the top of your message. Also state the date and place.

The press release consists of the following parts:

Headline

The headline should summarize in one sentence the message you want to convey with the message. You can use a subheading to clarify your headline, but avoid long sentences.

Intro

The intro, also called lead, contains the most important information briefly and concisely: who, what, where, when, why? After reading the intro, the meaning of your message must be clear, the rest of the text provides more background information. The intro is short, keep 30 to 50 words.

Elaboration

After the intro, a further elaboration follows. Mention the most important news again, but provide more explanation and background information and place the information in the correct context.

Note for editors

You end a press release with a note to the editor of public relations. Here you indicate where a journalist or editor can get more information. Enter names, email addresses, and phone numbers of contacts, or refer to a website for more information. Usually this note is separate from the message, for clarity use a number of blank lines or a horizontal line. Also indicate that this information is not intended for publication. Of course, you do not want personal contact details to be copied in social media.

We are not going to say that we are unique. That quickly sounds a bit corny. But the fact that this tool was conceived and developed by journalists makes SearchCombat a little extra special. We have also been sitting on the other side of the table for years and therefore know exactly how a journalist or blogger likes to consume their press release. We have incorporated that knowledge into SearchComabat’s Operations along with our excellent customer service. Before your press release is sent, we do a final check. In addition, you do not have to take out an expensive subscription with us. Generating PR has rarely been this cheap, actually.