SEO CASE STUDY Pet Care Website

How we Increased SEO Traffic by 1603 Times in just 6 months

Let’s have a look at how we boosted a Pet Care website from the beginning with just 1 keyword to the end with hundreds of thousands. For the website, there has been an outstanding increase in queries, which has increased by a factor of 3444!

Organic Keywords

This is a tremendous success for a PetCare Niche in terms of their online business. You may see steady improvement over the course of six months, as well as more recently. In 6 months, monthly organic traffic increased from 3 to over 4822. This represents a growth of 1603 Times.

Organic Traffic

Start date: September 1, 2021

Date of Analysis: March 10, 2022

Let’s look at the PetCare website in further detail, starting with the name, which is a bit unusual. But first, let’s get some background information.

From Another Angle, Take A Look Around The Site

In August 2021, an Australian firm asked us to assist them in gaining higher search engine ranks in order to boost traffic. When they engaged us for our SEO services, they were getting organic traffic from Google and Bing of 5-10 people each month. It was critical for our clients to build a solid foundation of relevant high-quality links as well as include SEO-optimized content on existing pages.

Analyzing and Taking the Action Steps

To begin, we used a variety of metrics on Ahrefs to evaluate the customer’s website, including the following:

  • Domain rating
  • Organic Traffic
  • Organic Keywords
  • Referring Domains
  • Traffic Value

We utilized this information to create a unique SEO plan.

1. Keyword Research:

Keyword Research

Keyword research is more difficult than ever, which is why it’s still essential. The old Google Keyword Tool was used by everyone. Today there are a million different keyword tool alternatives. New strategies to discover keywords are announced every week. Nothing is more crucial in SEO than picking the appropriate keyword phrase.

In this case, we used the Google Adwords keyword planner and semrush. We looked for keywords with a high commercial intent (meaning people who are ready to buy) and a low difficulty (meaning that it’s not too competitive to rank for these phrases).

We also used long-tail keywords, which are three or more word phrases that people are more likely to type into a search engine. Because long-tail keywords have less competition, they’re easier to rank for.

Tools used for Keyword Research: Ahrefs, Semrush. 

2. Technical SEO Audit:

The next step was to do a technical SEO evaluation. This involved looking at things like the website’s loading time, XML sitemaps, robots.txt files, and more. We confirmed that the website followed SEO best practices by checking that it had an XML sitemap and submitting it to Google Search Console.

An XML sitemap is a file that informs Google which pages on your website are indexedable. The XML sitemap also includes information on how often those sites are updated. We also verified the website’s robots.txt file to ensure that no pages were inadvertently excluded from being crawled by search engine spiders.

With Technical Audit issues like these taken care of:

Loading time was reduced which helped with rankings

The website had an XML sitemap and it was submitted to Google Search Console

Robots.txt file was verified, and no pages were inadvertently excluded from being crawled by search engine spiders.

Tools used for Technical SEO Audit: Google Search Console, Screaming Frog.

3. Competitor Analysis:

Competitor Analysis

A competitive analysis is a method for determining the strengths, flaws, and potential of your competitors in order to incorporate their most successful features into your own SEO strategy. There are various approaches to conducting an SEO competitive analysis, but the fundamental concept is to compare what’s effective for your rivals (keywords, content, links, etc.) and utilize it to enhance your own SEO efforts.

Competitor analysis helps successfully answer questions like:

  • What keywords are my competitors targeting?
  • What content is my competitor ranking for?
  • What links does my competitor have?

We compared the websites of our clients to those of their competitors in the organic locksmith business. The competitive study is a savvy idea since it may tell us which keywords are attracting visitors to our competitors’ sites. This will help us prioritize terms that result in actual visits rather than guessing.

Tools used for Competitor Analysis:, Ahrefs, Semrush.

4. On-page Optimization:

On-page Optimization

On-page components are aspects of a website that have an influence on search engine rankings. They make up a large share of the page and contribute to user enjoyment.

It tells Google:

  • What the page is about
  • What the keyword(s) are
  • The relevance of the keyword(s) to the page
  • How often the keyword(s) is used on the page
  • The authority of the website hosting the page

We were able to enhance the on-page elements, such as title tags, meta descriptions, and header tags, by changing the client’s services and attracting new keywords that we discovered during our keyword research. We were able to do this by first defining who we are and what makes us unique.

What did we keep in mind while doing the on-page optimization:

  • The title tags and meta descriptions should be catchy and click-worthy
  • The keyword(s) should be included in the title tags, meta descriptions, and header tags
  • The website’s authority should be taken into account

Tools used for On-page Optimization: Screaming Frog, Moz Pro.

Google may discover your content as a result of its relevance. It’s possible that Google will recommend that your work is high-quality information on a certain topic. It’s also possible that by utilizing links to reputable external sources dedicated to specific themes in your post, the user experience will be even better. On page optimization of clients’ websites includes, but isn’t limited to, optimizing HTML tag hierarchy, using sophisticated schema levels, GMB embeds, Map Embeds, and testimonials.

Tools used for On-Page Optimization: Ahrefs, Semrush.

5. Off-Page Optimization:

Off-page optimization is the process of improving a website’s external features in order to improve its search engine results page position. It includes techniques such as link building, social media engagement, and article promotion. The act of obtaining links from other websites to your site is known as link building.

The act of interacting with customers on social networking sites like Facebook, Twitter, and Linkedin is known as social media interaction. Article distribution is the process of creating articles about your website or company and distributing them on article directories such as Ezine Articles and HubSpot.

Tools used for Off-Page Optimization: Ahrefs, Semrush, BuzzSumo.

6. Blogs:

A blog is a website or web page that is updated frequently, usually by an individual or small group, and covers a wide range of themes. Blogging started as an online diary but has evolved into a full-fledged content marketing strategy for companies of all sizes.

The benefits of blogging for include:

  1. Establishing yourself as an expert in your field
  2. Driving website traffic through SEO and social media
  3. Generating leads and sales from your blog content
  4. Building relationships with customers and clients
  5. Increasing brand awareness

Our team was able to increase website traffic for our clients by creating high-quality blog content that was relevant to their target audience. We also utilized social media to share the blog content, which helped us reach a larger audience.

Blogs may be a useful tool for any client to include in their content marketing plan. Businesses may improve their search engine rankings, authority, and credibility, while also increasing customer engagement and brand awareness, by including blog entries on their website.

Tools used for Blogging: WordPress, Tumblr, Medium.

7. Google My Business:

Google My Business

Google My Business is a free online service that allows businesses to create a listing for their business on Google. The listing includes the business’s name, address, phone number, website, and hours of operation. It also allows businesses to post photos and videos, respond to customer reviews, and track website traffic from Google searches.

One of the benefits of having a Google My Business listing is that it can help improve your website’s search engine rankings. When someone searches for your business on Google, they may see your business listing in the search results. This can help drive traffic to your website.

Another benefit of having a Google My Business listing is that it can help you generate leads and sales from your customers. Your customers may be able to find your business on Google and call you or visit your website directly from the listing.

With GMB we can help our clients with:

  1. Claiming their business if it’s not already claimed
  2. Verifying their business listing ownership
  3. Adding photos and videos to their listing
  4. Updating their business information, including name, address, phone number, website, and hours of operation
  5. Responding to customer reviews
  6. Tracking website traffic from Google searches

Tools used for GMB: GMB Dashboard, Hootsuite, Google Analytics.

The Results

As a result of our efforts, the value of their business increased from $1 to $907. That’s a growth of 90600%. We may infer that our customer has recovered a substantial amount of money invested in our SEO Services by looking at the numbers. By comparing them at the beginning and end of the process, you can see how consistently increasing.

Traffic Value Results

Benefits Of Hiring Us:

  1. Our team has over 10 years of experience in the SEO industry.
  2. We have a proven track record of success.
  3. We are dedicated to our clients’ success.
  4. We use only the latest and most effective techniques.
  5. We are transparent and always keep our clients informed of our progress.
  6. We offer a money-back satisfaction guarantee.
  7. We are available 24/7 to answer any questions or concerns you may have.
  8. We value our clients’ feedback and always strive to improve our services.

Final Thoughts

SEO is an ever-changing field, and the techniques that work one year may not work the next. It’s important to stay up to date on the latest trends and developments so that you can continue to improve your website’s search engine rankings. Our team is constantly researching the latest SEO techniques so that we can provide our clients with the best possible service. If you’re interested in learning more about our services, please contact us today.


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Let’s have a look at how we helped to grow a website in this sector from the beginning with 497 keywords to end with 3286. An incredible increase in queries has been recorded for the website, increasing by a factor of 561.167!


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