Case Study | Search Combat

Case Study

SEO for a Crossfit website (fitness) case study

After 4 months of preparation, it was time for the most important time in the Crossfit world, the Crossfit Open 2019. During this event, the search volume increases explosively and you want to be found well. And the result was there, 694% growth compared to a year earlier. 8 months after the start, we are now at a sloppy 980% growth!

4 phases for preparing for the Open 2019

Phase 1 - SEO analysis and problem solving at the website level

You can spend thousands of euros on a new, beautiful website, and have everything written by copywriters, but that is no guarantee for good positions in Google. An important problem is that your website is too slow, or simply not optimally configured for Google. Website designers often do not understand SEO (and that is in about 90% of the cases), which means that your findability in the search engines lags behind. WODprep was not bothered by many of these things, because they already had a fairly smooth website, but they still missed the basics to be found well in Google. During the first phase, the website as a whole was looked at by means of an in-depth website SEO analysis. We looked at 180 different components within the website, but also in Google analytics and Google search console. In solving these problems, we said to Google, as it were ... trust us!

Phase 2 - page level troubleshooting

You can spend thousands of euros on a new, beautiful website, and have everything written by copywriters, but that is no guarantee for good positions in Google. An important problem is that your website is too slow, or simply not optimally configured for Google. Website designers often do not understand SEO (and that is in about 90% of the cases), which means that your findability in the search engines lags behind. WODprep was not bothered by many of these things, because they already had a fairly smooth website, but they still missed the basics to be found well in Google. During the first phase, the website as a whole was looked at by means of an in-depth website SEO analysis. We looked at 180 different components within the website, but also in Google analytics and Google search console. In solving these problems, we said to Google, as it were ... trust us!

Phase 3 - on-page SEO (optimizing content)

You can spend thousands of euros on a new, beautiful website, and have everything written by copywriters, but that is no guarantee for good positions in Google. An important problem is that your website is too slow, or simply not optimally configured for Google. Website designers often do not understand SEO (and that is in about 90% of the cases), which means that your findability in the search engines lags behind. WODprep was not bothered by many of these things, because they already had a fairly smooth website, but they still missed the basics to be found well in Google. During the first phase, the website as a whole was looked at by means of an in-depth website SEO analysis. We looked at 180 different components within the website, but also in Google analytics and Google search console. In solving these problems, we said to Google, as it were ... trust us!

Phase 4 - Optimization for the main period with a 694% increase

You can spend thousands of euros on a new, beautiful website, and have everything written by copywriters, but that is no guarantee for good positions in Google. An important problem is that your website is too slow, or simply not optimally configured for Google. Website designers often do not understand SEO (and that is in about 90% of the cases), which means that your findability in the search engines lags behind. WODprep was not bothered by many of these things, because they already had a fairly smooth website, but they still missed the basics to be found well in Google. During the first phase, the website as a whole was looked at by means of an in-depth website SEO analysis. We looked at 180 different components within the website, but also in Google analytics and Google search console. In solving these problems, we said to Google, as it were ... trust us!

What are the key takeaways?

Start every SEO process with a thorough website analysis
Missing parts on the website hold back your rankings
On-page SEO and technical SEO are the 2 pillars for this growth Keyword research is essential but has to grow!
SEO is indispensable for a successful marketing strategy!
Having specialized content writer and SEO specialist work together is a great tactic
Domain authority is one of the strongest signals during 'hot topics in Google'
Without SEO, WODprep would not have experienced this growth

Do you want to grow too?