Roadmap to Google my Business Optimisation
There is no doubt that free listings on Google send more traffic to websites than any other channel, so it is important to make sure you are doing it correctly. Organic Search accounts for 64% of all website traffic or even more. You’ll save money by reducing Google Ads costs and other commissions by increasing your website and GMB traffic.
In search results for a given keyword, Google My Business controls the three listings that appear below a map. By clicking on ‘More results, it takes you to a new page where all the other niche-relevant results are listed as a list with a map on the right. It is possible to improve your rankings here in many different ways.
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Not having consistent NAP information can negatively impact your local ranking, so we will help you check your business’s NAP consistency to increase your rankings
This is the essential step of just setting up your listing. It is because newly created Google My Business listings won’t appear in search until verified. In this phase, Our GBP SEO Audit will help you verify the GMB listing.
In this phase, we will analyze your competitor’s profiles by determining the keywords, Closely Monitor the SERPs at Google, and scrutinize Local Business Directories to get ahead of your competitors. SWOT Analysis plays a significant role in analyzing your competitors by looking into what they offer as well as what their customers experience.
For Google Business Profile optimization, it is essential to define business hours. We will help you to establish an accurate business. Extended hours may also increase the chance of Google showing your listing over a competitor’s.
Update Company Profile consists of Add Company Description, Profile Short Name, Upload Photos. Business descriptions describe your company’s purpose, goals, and what sets it apart from other companies. We can help you to create a company description that is an important part of your business plan. GBP Short Names are a relatively new feature that creates your vanity URL. The new feature also contributes to profile completion for multi-location businesses. Photo uploads should be recurring tasks in your GBP listing, which is a signal of activity and is tracked in the Google Business Profile Dashboard.
In this phase, we will optimize the list title of your GMB profile Keywords, proximity, and categories must be included in the listing titles. Examine competitor titles for common denominators. Categories in Google Business Profile (or Google Maps) are essential fields that describe your business to people and search engines. In this phase, we can help you to select the same primary category, which is given the most importance in Google’s algorithm.
To optimize a website for search engines, you can use relevant and keyword-rich titles, headings, and descriptions, include internal and external links, ensure that the website is mobile-friendly and loads quickly, use alt tags to describe images, and include the business’s NAP prominently. These steps can help improve the website’s visibility in search results and attract more qualified traffic. It’s important to stay up-to-date on best practices and regularly update the website to ensure optimal SEO.
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For a local business to succeed, it must ensure its customers can easily find them. Using Google Business Profile Audit Service is one of the best ways to accomplish this. Users can locate their missing and connect with local businesses by using it. While there are many online local directories, Google Business Profile (GBP) is the most popular. Google Business Profile is highly recommended if you haven’t started using it yet, or if you have, analyzing your strategy is a good idea.
As part of our Google Business Profile Optimization Services, we include the following features –
Several factors to consider include competition and how well you list your business on Google My Business. We have Audited more than 100+ businesses in GMB and have inside knowledge and skills about GMB so you can expect some fast work from our agency.
It is mandatory to have a local office, store, or address if you run a business. As part of the address verification process, Google sends a PIN to verify the location of your business when we list it on Google My Business. That means a physical address is compulsory to list your business in GBP.
Businesses with optimized Google Business Profiles appear at the top of Google search results when people search for local businesses. We can help you get into the Map Pack by optimizing their Google Business Profile (the local pack listings that appear at the top of the search results). People tend to call and click on businesses that appear in the Map Pack more frequently. As a result, the business generates more revenue and grows.
GBP Audit helps people gain more visibility online. The checklist provides a comprehensive list of strategies for SEOs and Digital marketing agencies looking for data-driven checklists. Auditing Google Business Profile listings will help them get more business by providing information on how they are performing
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