Getting links from major publications like Forbes, Business Insider, Huff Post, USA Today and Cosmopolitan is hard!
Help A Reporter Out (HARO) connects journalists from major media outlets (like those above) with experts who can provide quotable insight.
It’s an incredibly powerful way to build premium backlinks and get epic brand mentions.
The challenge is that it is very competitive.
To succeed on HARO you need to:
- Respond very quickly: Some requests receive over 200 responses. If you can’t respond quickly (ideally within 30 minutes of the HARO notification) your pitch will be lost in the shear volume of responses that a journalist receives.
- Provide compelling insight: Journalists are looking for relevant experts they can quote. This means your pitch needs to quickly demonstrate genuine expertise and include a short piece of copy (200 words max) that is uniquely insightful and relevant to their article topic.
- Consistently pitch: It’s no use doing a couple of random pitches every month and hoping for the best. Our research shows that on average only 15-20% of pitches get used and include a link. This means for every 10 pitches you can expect at least 1 link. Doesn’t sound much! But that’s one link from a major publication like The Washington Post!
Each day we check HARO for relevant requests and then craft engaging pitches in your voice.
Our proven method takes the guess work out of HARO link building by following the core principles set out above: speed, expert insight and consistency.
How It Works
Every week day (Monday-Friday) your account manager will check the daily HARO notifications, filter for relevancy and craft compelling pitches in your voice, from your corporate account.
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Example Pitches and Results
Here's one of our recent pitches
filter requests by relevancy and craft compelling pitches
Get all the juicy details and tactics we're using to deliver insane results!
All our plans include…
Dedicated Account Manager
Your order will be managed by a dedicated account manager
We can arrange an onboarding call
to better understand your brand and industry.
We'll help you get setup on HARO, build an expert profile and integrate into your HARO email account.
We'll respond to relevant HARO requests with timely and compelling pitches.
We'll send you a monthly report of your pitches and monitor any backlinks achieved.
If we don't knock your socks off we'll refund you