Outreach in link building: How do you do that?

If you approach someone via email, a form, the telephone, or social media, just say honestly that you want a link.

Bloggers and web administrators receive several emails per month and often have to make a distinction.

Therefore, make sure that your message to the web administrator includes the following properties:

• Directness
• Unique pitch, not a generic story
• Interest in website, blogger, and content
• Appreciation for the work that the other does
• Sincerity, instead of mountains of gold
• Offer an incentive

Especially that incentive should not be missed. What’s in it for them? 85% of bloggers earn money from her or his blog.

Mainly by selling links and content.

Yet an incentive does not always have to be money. Incentives come in different forms:

• Economic incentives: This can be money, but also the exposure that indirectly generates money for the website or blogger. This also includes the free delivery of good content.
• Social incentives: Giving the blogger more contacts and/or valuable relationships.
• Moral incentives: Who does good, meets well. Or other higher and/or charities.

In order to ultimately get good links, a link budget is not an unnecessary luxury.

Whether this is spent on creating good content that also benefits the other party (e.g., fun infographics, beautiful studies, viral videos, and other shareable content) or investing invaluable partners;

With a little extra budget, you can quickly create leverage for your brand’s link building strategy.