Which factors contribute to the findability in Google?
You are committed to increasing the online exposure of your website.
You have written (new) SEO texts based on keyword research, and you are actively blogging. Still, this does not give you the results you hoped for. If you search on Google for your products and services, the competitors are all still above you. Or worse, your website does not appear on the first page at all. Was all that effort in vain?
When a new article is written, it does not mean that you immediately reach top organic positions in the search engines. First, keep in mind that SEO optimization is a long-term strategy.
If you have the content, you must build and maintain authority. You can see your authority as the reputation of your site by comparing it to your competitors. How quickly real results are visible, which is reflected in Google’s top positions, depends on the so-called “competitive factors.” Important competitive factors that also influence the achievement of any top positions are:
- Domain Authority: This is a factor that tells the website authority. The domain authority is a number between 0 and 100 hypothetically speaking. A score of 100 indicates the absolute peak. It is easier to go from score 15 to score 25 than from score 65 to 75. This score applies to the entire web domain.
- Page Authority: Here, a value from 0 to 100 is given to a specific page based on various factors like the number of KWs that the page is ranking for, the number of links coming back to them, traffic to the page, and various other factors.
You build your domain authority, just like a reputation, over a number of years. For example, a new website with a new domain name has not yet built domain authority and therefore starts from 0. If your competitors have a high Domain and Page Authority, it is more difficult to top the organic search results. So here, the question should be How to get higher authority in Google.
10 Tips to Build Authority
- Create good content
If you want your content to be more shared, you need to create shareable content. Easier is to say than done because when is something good?
- Use Rich Content
Besides the fact that Google loves innovation and good quality content, it is also highly appreciated when content is enriched with relevant images and / or videos. This ensures that extra strength and value is added to the written content and that it is easier for a reader to understand or serves as an extra (nice) addition.
- Tap into current affairs
A quick win to build on your authority is to tap into current affairs, which temporarily have a higher search volume. You can come up with creative links for social media, but you can also incorporate current events in your blog. What is going on in your industry? What developments are there?
- Keep content up-to-date
Is the content still relevant to you a few weeks or months ago? See if you can update your articles. Google is crazy about innovation and therefore likes that you regularly recycle or renew your content to keep your content up-to-date.
- Share the same content more often You can share content
With a long lifespan more often, certainly, on a volatile medium like Twitter, it is not surprising to post your blogs more often. This ensures more visitors and increases your Page Authority score. Be careful not to spam too much, but spread your updates over a certain period of time.
- Create internal links
By linking internally in your own pages, you not only ensure that there is a certain relationship between relevant articles or an increase in user-friendliness, but it also reflects the structure of your site. Google loves this.
This is also something you can slowly build up. If you’re just starting out blogging, there isn’t that much content to refer to yet. Do not forget to also provide your older content with new links.
- Check the title
The chance that your content will be found is greater if you want to use the keywords you want to be found for in the title. However, your competitor will do the same. Sometimes it is better that you go for a combination of keywords that have less search volume, but also less competition. Make sure the title remains attractive to potential readers.
- Make content easy to share
Are your blog articles not yet provided with social media share buttons? Then make sure this is done quickly. Make it easier for your visitor to share your content.
- Increase link popularity
Do not look at the number of websites that have placed a link, but at the quality / relevance of the links. A link is only relevant if the external website where your link is mentioned is about the same subject as your own website. If the external website has high link popularity and places a link to your own website, that link also gives link popularity.
- Send newsletters
Newsletters can give a significant boost to your visitor numbers so that more people can share your content. This, in turn, increases your social authority. This also indirectly contributes to the findability on Google.
Bottom line: Create good content, and make sure that you design that content well, update it, link it together and share it regularly.