Paid Media
Find the Perfect Roadmap For Your Business Success With Our Paid Media Performance Audit services
Starter
$69
- 10 Localized Blogs
- Map Directions
- Unique Content
- Up To 3 Keywords
Intermediate
$89
- 15 Localized Blogs
- Map Directions
- Unique Content
- Upto 5 Keywords
- Upto 300 Tier 3 map Embeds
Pro
$99
- 20 Localized Blogs
- Map Directions
- Unique Content
- Upto 5 Keywords
- Upto 300 Tier 3 map Embeds
An impartial evaluation of company media performance
Invest in media in a way that maximizes its value
Analyze opportunities and growth areas
Analyze the account from a commercial perspective
Enhance returns by uncovering gaps
With our auditing service, we have helped a variety of different brands and agencies identify gaps in their paid media campaigns. The business can benefit from a fresh pair of eyes to review the accounts and find areas that can be improved in order to drive additional revenue for the organization.
PPC and Paid Social audits can help you uncover gaps in campaign management and performance
- Competitive landscape in your industry for paid media
- Setup and structure of accounts
- Negative keywords are also managed
- Campaign and ad group organization
- Automated bid management tools, including bid management
- Metrics for measuring performance
- Alignment of landing pages
- Optimizing performance with ad extensions
Why Choose SEARCH COMBAT for Paid Media Performance Audit services?
We value our audit process highly. The engagement strategy is guided by this information, which is eye-opening for clients.
BUDGET YOUR MEDIA OPTIMIZED
Paid media audits optimize media budgets for campaigns, determine effective media strategies, assess media agency performance, and evaluate media value.
COMPREHENSIVE ANALYSIS OF BRAND
Evaluation of media effectiveness, brand analysis, and benchmarking ROI. Create incentive-linked KPIs and price-performance reports.
TRANSPARENT AND DETAILED AUDITING
Analyzing competitors, platforms, presentations, best practices, and key metrics, and making improvements in-depth and transparently.
ANALYZE YOUR SOCIAL MEDIA STRATEGIES
The media planning audit includes an evaluation of your social media strategy. Analyze SEO and social media to understand your brand’s digital footprint.
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Audit of campaigns & ad groups
Ads performance is determined by the way they are grouped and campaigned. In order to analyze PPC campaigns and ad groups, we divide them into different campaigns at the base level. By doing so, one can determine whether ads and keywords are being targeted effectively to drive the best results.
Analyzing conversion tracking
When you fail to track conversions properly, we have no way of knowing whether your PPC campaign is effective. Analyzing conversion tracking data helps you understand who your customers are, where they come from, and why they convert. During our audit, we determine whether your conversion tracking is set up correctly and aligned with your goals.
Keyword audit
We Audit the keywords in the PPC campaign by checking what types of keywords are being used. Underperforming keywords are removed or can be improved with another bidding strategy. To drive qualified traffic, we also check the negative keywords and recommend more relevant keywords.
Landing page audit
A PPC campaign can be made or broken by their landing pages. The conversion rates can often double or triple when they hit right. We ensure that your landing page and ad copy are in sync with one another. Additionally, relevant keywords are checked.
Analyzing quality scores
Your ads will perform better if they have a higher quality score. The importance of this parameter in an ad campaign is one of the reasons why our experts analyze it. Quality score affects ad rank, click through rate, cost per click, etc. Ad relevance, landing page content, keywords, ad copies, and landing pages all contribute to a better quality score.
Optimization of budgets
You are overpaying for conversions if you’re wasting money on keywords. Our team reviews your budget & bid strategies to ensure that you get the best return on your investment. In order to get more conversions at a lower average cost, our PPC experts analyze your spending on every level.
Ad extension audit
Ad Extensions play a significant role in conversions. We will be able to make your ads more striking as well as drive more clicks and user interaction. We analyze your PPC campaign and recommend extensions you can use to get the most out of your budget.
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Frequently
Asked Questions
What is a Paid Media Performance Audit?
A Paid Media Performance Audit is a comprehensive review of an organization’s paid advertising efforts, such as Google Ads, Facebook Ads, and other paid channels. Our goal of the audit is to identify areas of improvement and optimize performance to drive better results and return on investment.
Why is a Paid Media Performance Audit necessary?
A Paid Media Performance Audit is necessary because it helps organizations understand how their paid media efforts are performing, identify any areas that need improvement, and make changes that can lead to better results. This type of audit can help organizations save money and increase the return on their advertising spend.
What does a Paid Media Performance Audit cover?
A Paid Media Performance Audit covers a wide range of topics related to paid advertising, including target audience, ad placements, ad creatives, landing pages, tracking, and conversion optimization. The audit will also consider factors such as budget, cost per acquisition, and return on investment.
What are the benefits of conducting a Paid Media Performance Audit?
The benefits of conducting a Paid Media Performance Audit include:
- Improved performance and return on investment
- Better understanding of the target audience and messaging
- Improved budget allocation and bidding strategies
- Increased efficiency and effectiveness of campaigns
- Improved decision-making for future campaigns
What is the outcome of a Paid Media Performance Audit?
The outcome of a Paid Media Performance Audit is a comprehensive report that includes recommendations for improvement, as well as a roadmap for implementing changes. The report should help organizations make data-driven decisions that can improve their paid media performance and increase return on investment.