01
No GBP Health Score or Benchmark
A percentage score without industry or competitor context tells you nothing about whether you're competitive.
GBP SEO Audit • 150+ Point Checklist • GBP Health Score Out of 100
GBP SEO Audit That Finds What's Stopping
Your Map Pack Ranking
A comprehensive Google Business Profile audit across 150+ ranking factors with a GBP Health Score out of 100. We check NAP consistency, duplicate listings, GBP completeness, citations, competitor gaps, reputation signals, and website alignment.
Audited 100+ GBP listings across local businesses, multi-location brands, and franchise networks. We find what's suppressing your listing, score every issue, and deliver a clear action roadmap, or apply the fixes with our Growth and Authority packages.
100+ GBPs audited
Local, multi-location & franchise
GBP Health Score
Out of 100 benchmark
Map pack specialists
Local search focus
5–7 day delivery
Foundation & Growth packages
Built around
GBPHealth Score
NAPConsistency
CitationAudit
CompetitorAnalysis
Get Your Free GBP Audit Review
Discover exactly what's stopping your GBP from ranking where it should.
GBP listing completeness checkIncluded
NAP consistency snapshotIncluded
Competitor gap overviewIncluded
Top 3 ranking issues identifiedIncluded
Order GBP Audit: From $250One-time delivery5–7 business daysNo lock-in
Example GBP Health Score
+184% calls+184%
Map Calls
92/100
Health Score
3
Map Pack
What most GBP audits get wrong
Generic tools score your profile. We audit what actually affects your rank.
Most GBP audits are automated tools that produce a PDF with a percentage score and a list of generic fixes. None of it is mapped to your specific market, competitors, or category landscape.
02
Category Gaps Ignored
The wrong primary category limits which searches your profile is eligible to appear for, and most audits never check it.
03
Citations Checked Superficially
Surface-level NAP checks miss directory-level inconsistencies across the 8–20 sources Google actually cross-references.
04
Audit Only, No Implementation
Recommendations without a clear action path, or someone to apply the fixes, don't move map pack rankings.
05
GBP Treated as Standalone
Ignoring website-to-GBP alignment, LocalBusiness schema, and review response quality leaves ranking signals on the table.
What our GBP audit covers
Five audit dimensions. One GBP Health Score.
A structured audit covering profile completeness, NAP consistency, citation and entity data, competitor landscape, and website alignment: each dimension scored and compiled into your GBP Health Score out of 100.
GBP Profile Completeness
Every field audited: categories, attributes, description, hours, short name, booking URL, UTM tracking, photos, and Q&A.
NAP & Citation Consistency
Cross-referenced across 10–20 Australian directories with every inconsistency flagged and scored by ranking impact.
Competitor & Category Gap Analysis
Up to 5 direct competitors analysed for category selection, keyword usage, photo volume, and review velocity.
Reputation & Review Audit
Review count, recency, rating trend, response rate, and Q&A depth benchmarked against top-ranking local competitors.
Website & Schema Alignment
Website-to-GBP alignment, LocalBusiness schema, and review response quality: all the signals beyond the GBP listing itself.
GBP Health Score Report
A proprietary score out of 100 summarising all five audit dimensions with a prioritised action list and local pack positioning tracking.
Out of 100 scoreCompetitor benchmarkPriority action list
GBP audits don't fail because they're complicated.They fail because they're not connected to what actually drives map pack rank.
Why Search Combat
A GBP audit that shows exactly why competitors outrank you, and how to fix it.
Nothing in the audit is a vague recommendation. You get a GBP Health Score out of 100, live competitor comparison, NAP cross-reference data, citation consistency across 10–20 sources, and a local map rank scan. Every finding is scored. Every fix is prioritised by its impact on your map pack position.
GBP Health Score out of 100
Live competitor gap analysis
NAP cross-reference checks
Prioritised ranking impact fixes
Verified client data · local trades client · Jun 2025
Performance data pulled from live client accounts. Metrics and screenshots updated quarterly.
GBP category audit evidence
Primary and secondary category analysis: 8 of 9 competitor categories matched.
100%
primary match
8/9
secondary match
5
competitors analysed
Local rank tracker · Minnesota rentals client
Real client data4 keywords tracked. All holding positions 1–3 post-audit.
bounce house rentals mn
#14 → 1
bounce house rentals Minneapolis
#22 → 2
water slide rentals mn
Top 33 → 3
water slide rentals Minnesota
Top 35 → 3
Transparent one-time pricing
Built for your business type. Priced to deliver.
Select your business type below, then choose the audit depth that matches your goals. Every package is a one-time delivery with transparent inclusions and a GBP Health Score out of 100.
Growth
Full GBP audit plus implementation for local businesses: category updates applied, AI-assisted description live, up to 10 services optimised.
One-time deliveryAudit + implementation
$450
What you will achieve
- Get everything in Foundation plus AI-assisted business description implemented and core profile updates applied directly
- Receive a competitor GBP analysis across up to 3 rivals and a local map rank scan for up to 3 keywords
- Have up to 10 SEO-optimised services and products implemented and 5 AI-assisted GBP posts drafted and reviewed
- Uncover service area and map pin issues, website-to-GBP alignment gaps, and citation inconsistencies across up to 15 sources
What's included
- Detailed Google Business Profile Audit
- GBP Verification Status Check
- NAP Consistency Check
- Business Hours & Special Hours Check
- Primary & Secondary Category Recommendations and Implementation*
- Social Profile Links Audit and Implementation (if available)
- Attributes & Accessibility Review
- Business Description Audit
- Logo & Cover Image, Photos and Videos Audit
- GBP Posts Quality & Frequency Audit
- Reviews, Rating, Recency & Response Audit
- GBP Website Link, Booking URL & UTM Tracking Audit
- GBP Services and Products Audit
- Service Area & Map Pin Check*
- Website & GBP Information Alignment Audit*
- GBP Health Score (Out of 100)
- AI-Assisted Business Description Recommendation and Implementation*
- Local Pack Positioning Tracking
- Citation and Entity Consistency Audit – Up to 15*
- Competitor GBP Analysis – Up to 3*
- Local Map Rank Scan – Up to 3 Keywords*
- SEO Optimised Products & Services Implementation – Up to 10*
- AI-Assisted GBP Post Content – 5*
- Core Profile Updates Implementation*
- Detailed Audit Report
Search Combat GBP audit process
A structured 5-step GBP audit built to find every gap and prioritise every fix.
Five steps. One systematic audit. Every stage is completed before the next begins so no ranking signal is missed and every fix is prioritised by its impact on your map pack position.
Delivered in 5–10 business days
Profile & Listing Audit
We review your entire Google Business Profile across 150+ ranking factors: categories, attributes, description, hours, photos, Q&A, short name, website link, booking URL, and UTM tracking. We also check for duplicate or unclaimed listings that may be suppressing your visibility.
150-point audit + Health Score
NAP & Citations Check
We cross-reference your NAP data against 10–20 Australian directories and your own website (depending on package). Every inconsistency is flagged and scored by ranking impact. We identify the highest-priority citation errors to fix first for the fastest local ranking improvement.
NAP consistency report
Competitor & Category Analysis
We analyse up to 3 or 5 direct local competitors in your GBP category (depending on package) to identify what they're doing that you aren't: keyword usage in descriptions, category selection, photo volume, Q&A depth, and review velocity patterns.
Competitor gap analysis
Reputation & Website Alignment Audit
We audit your review volume, recency, sentiment, and response rate, and benchmark against ranking competitors. We also check your website-to-GBP alignment and, in the Authority package, audit LocalBusiness schema, customer Q&A, and review response quality.
Reputation + alignment report
Delivery
Report, Implementation & Deliver
Every finding is compiled into a prioritised audit report with a GBP Health Score and action roadmap. Foundation delivers audit and recommendations. Growth and Authority packages include implementation: we apply the fixes and deliver a completion report showing exactly what changed.
Output
Audit report + completion notes
Results by business type
GBP audit results across local, franchise, and agency clients.
Sample results from GBP audits across local businesses, multi-location brands, franchise networks, and agency white-label clients.
100+
GBPs audited
150+
checklist points
5–7
day delivery
HP
Local Business
Harbour Plumbing Co.
GBP result screenshot
Plumbing trades
+184%
map pack calls
GBP fields audit, NAP consistency fix, duplicate listing removed, category optimisation, and photo strategy implemented.
Map Pack #1
+63% calls
12 fixes applied
ED
Local Business
Eastside Dental Group
GBP result screenshot
Dental clinic
+127%
bookings from Maps
Category gap analysis, AI-assisted business description rewrite, Q&A optimisation, and review velocity improvement.
Top 3 Maps
+74% bookings
8 new terms
BR
Multi-Location
Blue Ridge Physio
GBP result screenshot
Physiotherapy network
+219%
direction requests
4-location audit, NAP standardisation across 15 directories, per-location competitor analysis, and schema alignment.
4 locations
+91% directions
32 fixes
PR
Local Business
Peak Roofing Services
GBP result screenshot
Roofing trades
+93%
local enquiries
Duplicate listing resolved, citation audit across 20 sources, on-page suburb page fixes, and GBP attribute completion.
Maps Pack #2
+57% leads
18 fixes
ST
Franchise
Summit Trades Group
GBP result screenshot
Franchise network
+302%
franchise map leads
7-franchisee audit, NAP network standardisation, per-territory competitor analysis, and category gaps fixed across network.
7 franchisees
+118% calls
64 fixes
BL
Local Business
Bellfield Legal
GBP result screenshot
Legal services
+165%
map pack impressions
Category optimisation, AI-assisted business description rewrite, LocalBusiness schema alignment, and citations audit.
Map Pack #1
+82% clicks
21 fixes
MA
Local Business
Metro Auto Repairs
GBP result screenshot
Auto services
+176%
workshop enquiries
NAP audit, duplicate listing removed, photo strategy, review velocity programme, and Q&A audit and expansion.
Maps Pack #1
+96% calls
14 fixes
CC
Multi-Location
Coastal Café Group
GBP result screenshot
Hospitality
+88%
foot traffic referrals
3-location audit, hours consistency fix, photo audit, menu attribute completion, and NAP standardisation across 15 sources.
3 locations
+74% visits
28 fixes
NS
Agency White-Label
Northern Smiles Dental
GBP result screenshot
Dental network
+207%
map pack visibility
White-label audit across 5 client listings, category gaps, citation standardisation, and AI-assisted description implementation.
5 clients
+107% impressions
45 fixes
WC
Local Business
Westfield Chiro
GBP result screenshot
Chiropractic clinic
+144%
new patient bookings
Authority package: GBP audit, description rewrite, categories fixed, schema alignment, and on-page implementation.
Map Pack #2
+88% bookings
16 fixes
HP
Local Business
Harbour Plumbing Co.
GBP result screenshot
Plumbing trades
+184%
map pack calls
GBP fields audit, NAP consistency fix, duplicate listing removed, category optimisation, and photo strategy implemented.
Map Pack #1
+63% calls
12 fixes applied
ED
Local Business
Eastside Dental Group
GBP result screenshot
Dental clinic
+127%
bookings from Maps
Category gap analysis, AI-assisted business description rewrite, Q&A optimisation, and review velocity improvement.
Top 3 Maps
+74% bookings
8 new terms
BR
Multi-Location
Blue Ridge Physio
GBP result screenshot
Physiotherapy network
+219%
direction requests
4-location audit, NAP standardisation across 15 directories, per-location competitor analysis, and schema alignment.
4 locations
+91% directions
32 fixes
PR
Local Business
Peak Roofing Services
GBP result screenshot
Roofing trades
+93%
local enquiries
Duplicate listing resolved, citation audit across 20 sources, on-page suburb page fixes, and GBP attribute completion.
Maps Pack #2
+57% leads
18 fixes
ST
Franchise
Summit Trades Group
GBP result screenshot
Franchise network
+302%
franchise map leads
7-franchisee audit, NAP network standardisation, per-territory competitor analysis, and category gaps fixed across network.
7 franchisees
+118% calls
64 fixes
BL
Local Business
Bellfield Legal
GBP result screenshot
Legal services
+165%
map pack impressions
Category optimisation, AI-assisted business description rewrite, LocalBusiness schema alignment, and citations audit.
Map Pack #1
+82% clicks
21 fixes
MA
Local Business
Metro Auto Repairs
GBP result screenshot
Auto services
+176%
workshop enquiries
NAP audit, duplicate listing removed, photo strategy, review velocity programme, and Q&A audit and expansion.
Maps Pack #1
+96% calls
14 fixes
CC
Multi-Location
Coastal Café Group
GBP result screenshot
Hospitality
+88%
foot traffic referrals
3-location audit, hours consistency fix, photo audit, menu attribute completion, and NAP standardisation across 15 sources.
3 locations
+74% visits
28 fixes
NS
Agency White-Label
Northern Smiles Dental
GBP result screenshot
Dental network
+207%
map pack visibility
White-label audit across 5 client listings, category gaps, citation standardisation, and AI-assisted description implementation.
5 clients
+107% impressions
45 fixes
WC
Local Business
Westfield Chiro
GBP result screenshot
Chiropractic clinic
+144%
new patient bookings
Authority package: GBP audit, description rewrite, categories fixed, schema alignment, and on-page implementation.
Map Pack #2
+88% bookings
16 fixes
Want results for your market?
We'll show the most relevant GBP audit findings for your business type and location.
Real Clients. Real Results.
What our clients say about Search Combat.
These are real people who trust us with their local SEO and GBP every month.
"
Search Combat has been a great link partner for our company. With great link inventory, metrics and site quality, we are always very happy with what they provide to our clients. Highly recommend them for SEO and backlinks.
GBP AuditLocal SEOLink BuildingAgency Partnership
JB
Joash Boyton
AQ
Director · Acquiry
SEO / Link Building Agency
1,100+
Businesses Served
Get your GBP audit
Let's find exactly what's stopping your GBP from ranking where it should.
Tell us your business location and we'll review your GBP listing, identify the highest-impact gaps, and recommend the right audit package for your market and goals.
Your GBP listing gaps and NAP inconsistencies
Top competitor profile analysis for your market
Fastest fixes for your map pack ranking
Clear Signal
12 questions answered.
No spin.
The questions businesses ask before ordering a GBP SEO audit. Straight answers, no agency spin.
12 questions answered
Select a question
Definition01 / 12
What is a GBP SEO audit and why does my business need one?
A Google Business Profile (GBP) SEO audit is a structured review of your GBP listing across 150+ ranking factors that influence your visibility in Google Maps and the local map pack. It examines your NAP data, listing completeness, categories, photos, Q&A, reviews, citations, and website signals. Most local businesses underperform in Maps not because of poor service but because their profile has avoidable gaps: wrong categories, inconsistent addresses, duplicate listings, or missing attributes. An audit finds these issues and tells you exactly what to fix to improve your map pack position.
GBP SEO auditgoogle business profile auditGBP health scoreNAP consistencylocal map packcitation auditGBP optimisationmap pack rankingduplicate listinglocal SEO auditGBP categoriescompetitor analysisreview auditLocalBusiness schemaGBP implementation
100+
GBP listings audited
150+
checklist points
5–7
day delivery
98%
client retention